Essay About Social Issues - Tips On Writing One

Essay About Social Issues - Tips On Writing OneAre you interested in writing an essay about social issues? Is there a particular topic that you have an interest in or something that you are trying to find out more about? This is a good idea because you will be able to use your knowledge to contribute in writing a great piece of writing. If you are considering writing about a specific topic, this article will help you with tips that will help you write a good essay about that topic.The first thing you need to think about is the overall theme of the essay. This will help you get a better grasp on what you want to write about. You can use this as a guideline to write about anything. If you are writing an essay about money, you could write about how one percent of the population can make all the money in the world. It is important to determine the general topic of the essay so that you will know what to write about.The next thing you should consider is the genre that you want to write ab out. There are many different genres of essays, and each one can have its own focus. For example, if you are writing an essay about the latest happenings in the world of sports, then you will want to write about what the focus of the sports media is.The next thing you need to think about is what type of writing you will be doing when you write. For example, if you are writing about a certain topic, you may want to focus on the creative side of the story. For example, if you are writing about a person who has a disease, you may want to talk about why they have that disease and what makes them tick. It will help to think about what types of topics you would like to write about so that you will know what type of writing you will be doing.Now that you have the topic in mind, you can start to build up your ideas. Keep in mind that an essay is not an easy task. In fact, it can be quite difficult. However, it is essential to get your point across so that you will have an essay that you are proud of.The most important thing to remember is that no matter what type of writing you will be doing, you will want to learn the basics. While there are many resources available to you, you will still need to take the time to learn the basics before you begin writing. The more experienced you are in the process, the more you will want to learn. Learning the basics will help you to know that the information you are going to be putting in your essay is right. It will also help you figure out what information you will need to research before you begin writing.Writing an essay about social issues is a great way to add a little extra to your resume. If you are looking for tips on writing an essay, this article can give you some tips on how to write a great essay on social issues. So get started today and start getting that great college essay back in your portfolio.

Essay about Ray Bradburys Fahrenheit 451 - 2103 Words

Imagine a society in which technology is so advanced that printed material is no longer necessary nor is it desired. The citizens sit in their parlors surrounded by television screens which consume their walls and constantly blare noise so stifling that one cannot even remember the plot of the show. Before bed, they plug their ears with â€Å"seashell† earphones which spew out even more clamor. In the mornings, they drive to work at 100 mph and occupy their time throughout the day with insignificant activities to the point where they cannot entertain their minds with anything meaningful. Above all, the people of this society shun books and remain ignorant about their history and anything beyond their lifestyles. This is the society which Ray†¦show more content†¦Because the imaginary components of science fiction can be rationalized by potential scientific explanations, there are elements of non-fiction within this genre too. This combination of both fiction and non-f iction is well-suited for Bradbury’s purposes because although his book discusses a future society, it also mentions a great deal about how the world currently is and how it was to some degree when he wrote it in the fifties. We might not have wall-sized television screens, remove intellectual thought from all our activities, or completely erase books from our lives, but the road we are headed presages that this could eventually occur. Already television sizes are escalating to 103 inches and in comparison to television and the internet, books are definitely not as popular (PhysOrg.com - Science News, Technology, Physics, Nanotechnology, Space Science, Earth Science, Medicine). Bradbury does not want our society to head down the same road as the one in Fahrenheit 451. He believes one of the best ways of preventing this is to always remember our history because then we can avoid repeating past errors. Hence the purpose of books which is to carry history in written form. Also, he stresses the importance of freedom of speech because if people are not allowed to voice their opinions and ask questions, there is no purpose of independent thought. Without independent thought, our minds are effortlessly molded into whatever others want itShow MoreRelatedRay Bradburys Fahrenheit 4511020 Words   |  5 Pagesthe penalty for their possession—to watch them combust into ashes. Ray Bradbury’s novel, Fahrenheit 451, illustrates just such a society. Bradbury wrote his science fiction in 1951 depicting a society of modern age with technology abundant in this day and age—even though such technology was unheard of in his day. Electronics such as headphones, wall-sized television sets, and automatic doors were all a significant part of Bradbury’s description of humanity. Human life styles were also predicted; theRead MoreAnalysis of Ray Bradburys Fahrenheit 451525 Words   |  2 Pages Ray Bradbury’s dystopian novel, â€Å"Fahrenhei t 451† depicts a future in which all books are outlawed, and the main character, Guy Montag, is a â€Å"fireman†, someone hired to burn books. The novel has won multiple awards and is widely regarded as one of Bradbury’s best works. â€Å"Fahrenheit 451† is largely subjected to interpretation, surrounded by many theories as to why it was written. â€Å"Fahrenheit 451† is strongly themed and can lead the reader to produce a plethora of ideas for it’s meaning , and theRead MoreSummary Of Ray Bradburys Fahrenheit 451912 Words   |  4 PagesBradbury uses a characters to represent the lives of other characters. In Ray Bradbury’s Fahrenheit 451, Clarisse causes Guy Montag to question his wife, Beatty, and his society (Bradbury, 1953). Clarisse McClellan makes Montag realise how unhappy he is in his marriage and that he really does not have a good relationship with Mildred (Bradbury, 1953). Montag soon begins to question being a fireman and working alongside Captain Beatty. Montag gets very tired living fast past and not getting the timeRead MoreAnalysis Of Ray Bradburys Fahrenheit 4511113 Words   |  5 Pagesand Dying, once imagined that, â€Å"The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of those depths.† The text’s collection focus on Ray Bradbury’s science fiction, Fahrenheit 451 discusses about the growth and struggles of Guy Montag’s beliefs against his society. Montag is a fireman and his job is to restrain people from learning by burning books. He meets special people and realizes the stimulation andRead MoreAnalysis Of Ray Bradburys Fahrenheit 4511038 Words   |  5 Pagesexpressionless faces connected to even more mindless robotic people. A world where one just breathes and eats, but never truly feels any emotion. Our world is on the way to becoming this, but for Millie and Mon tag this was a sad, sad, reality in Ray Bradbury’s book Fahrenheit 451. Everything grows with time as did our main character Montag throughout the book. Montag begins as a mindless follower and evolves into a fearless leader. As he grows into this leader his relationship with Mildred goes through multipleRead MoreCensorship in Ray Bradburys Fahrenheit 451777 Words   |  3 PagesFahrenheit 451 accurately portrays Censorship as it has been throughout history. Ray Bradbury was probably influenced by world events during his time, such as the cold war and other diplomatic leaders who have censored their citizens to avoid the truth from getting out. From politicians right now and their attempts to censor the media, to censorship from the history of other foreign countries the actions of the â€Å"Firemen† in Bradbury’s novel Fahrenheit 451 are similar in method and meaning. The actionRead MoreRay Bradburys Fahrenheit 451 Essay875 Words   |  4 PagesIn Ray Bradbur y’s Fahrenheit 451, Bradbury uses the life of Guy Montag, a fireman in a near future dystopia, to make an argument against mindless conformity and blissful ignorance. In Bradbury’s world, the firemen that Montag is a part of create fires to burn books instead of putting out fires. By burning books, the firemen eliminate anything that might be controversial and make people think, thus creating a conforming population that never live a full life. Montag is part of this population forRead MoreRay Bradburys Fahrenheit 451 Character Analysis708 Words   |  3 Pagesworld is like for Guy Montag in Ray Bradburys novel Fahrenheit 451. In the beginning of the novel, Guy Montag is a fireman who believes that there has never been and will never be a need for books and every book should burn. As the story progresses, he interacts with people and experiences events in his life that change his beliefs and views of the world. By the end of the novel, Guy Montag can recite parts of b ooks off the top of his head. In Ray Bradbury’s Fahrenheit 451, Guy Montag learns the truthRead MoreReview of Ray Bradburys Fahrenheit 451 Essay1496 Words   |  6 PagesReview of Ray Bradburys Fahrenheit 451 In Ray Bradburys novel Fahrenheit 451, the author utilizes the luxuries of life in America today, in addition to various occupations Read MoreCharacterization Of A Hero In Ray Bradburys Fahrenheit 4511272 Words   |  6 Pagesthe world and all of its inhabitants. Fictional novels portray heroes as people that make a difference in the community. This characterization of a hero is also true in Ray Bradburys novel, Fahrenheit 451. Rodney A. Smolla introduces the main character in â€Å"The Life of The Mind and A Life of Meaning: Reflections on Fahrenheit 451† stating that â€Å"Montag begins the novel ostensibly proud of his profession and settled in life, but we soon find that there is disquiet beneath the surface† (897). Throughout

Tourism Economics and Airline Product †MyAssignmenthelp.com

Question: Discuss about the Tourism Economics and Airline Product. Answer: Introduction: In many cases and instances, it becomes vital for a company to determine how much of a product or commodity would be available in the market at a specific time. As a marketing strategy, companies can choose to make their product available to only a few customers. Scarcity marketing is essentially using the fear of shortage to sell more. In terms of providing ideas about the market stock of a particular item, scarcity marketing is a very important tool (Koch and Benlian 2015). Market research has established the fact that customers attach more value to items that are short in quantity in terms of availability in the market. Two broad methods form the basis of this marketing tool: An item is short in supply and after it runs out, it will not be available anymore. The item in question is available only in that period of time and shall not be in supply in the future again (Kwon et al. 2016). The marketing tool is forged upon the basic premise of the idea that people want more the things that are difficult to obtain. A very popular and common example of scarcity marketing is selling of an item through an invitation-only event: making an item exclusive. This involves making the potential customers of any particular commodity understand that there is a shortage in supply of the same and there is only limited time to act upon it (Spanjol et al. 2015). The aim of this technique is to create a sense of urgency using aggressive call to action methods and making the people scared that the item will not e acquired by them if they do not act fast and buy the product. It is not clear when has this technique been first used by marketing companies or organisations, but it is sure that it has been used for many years. Disney Vault is one of the most popular and commonly referenced instances of this marketing strategy which started in the 1980s. In a brilliant marketing scheme, Disney Studios Home Entertainment started to issue their films as limited editions and urged the consumers to buy them before they were forever kept in the Disney Vault. The fact that these films were all limited edition and would not be available several years before it would be released again made the customers want to act fast as soon as a video was released. Apple is yet another company that uses this technique very cleverly. Promoting items as exclusive, bringing out services and privileges that entail a time bound availability clause to them is an effective way to sell products, despite them being priced at a level that may often be higher than the market price of the products that are similar in nature. There are several advantages of using scarcity marketing as the driving tool to boost the sales of any product, the primary advantage being able to position the products and services as a commodity. This single aspect helps to throttle the perceived value of the product to go higher, as well as establishing the fear of the limited availability (Koch and Benlian 2015). Scarcity of the product that is being sold also helps to retain the customers attention around the product through creating an interesting background for the product. Scarcity marketing can help to create a cult following of an item, which at times sees people keeping track on the availability of the product in the future and buying it again when it is. Scarcity marketing tactic is used heavily by online retail companies that always prompt the customers to buy things quickly by saying that the stock availability of the product is either depleted or diminishing rapidly and cannot be found again anytime soon (Koch and Ben lian 2015). There are many ways of effectively using and implementing the scarcity marketing tactics. Limited-number tactics: People value those items that have recently become less available in the market over a product that is abundant and can be readily purchased any time they wanted to (Spanjol et al. 2015). Online retail shops often also tell the customers about how many people are currently viewing the product, which makes the fear of them buying the product to be set in even more and the customers buy the item even faster, depending upon their needs. Out of stock: Many products are marketed as being available in a particular size or design, while any other form of the product is rendered as out of stock. This is an useful way to boost sales. Limited time tactics Holiday special sales on products One of kind specials: One of the most used forms of scarcity tactics and often the most useful one. All of these strategies are used by different industries for different products, which all have different levels of effectiveness for them. This is fairly easy idea to comprehend: all forms of communication and messages are linked together. At a very core level of the idea, lies the objective of linking every form of promoting tool together so that they are working together in harmony and that in turn ensures the most effective marketing for any product. Integrated marketing is a strategy and a tools that is much more than a popular and catchy slogan for a company or a product or nice looking logo; it is based, rather on the simple idea that the marketing whole is much greater than any of its fragmented parts (Kitchen and Burgmann 2015). Through successfully unifying every form of promoting skills and marketing tactics across all channels, an integrated marketing campaign can present a consistent and cohesive message to the customers that help to boost the brand image and increase market reputations of a company or a commodity. This helps immensely in terms of improving the effectiveness of the marketing the teams and their abilities to communicate and deliver a message about the product or service, as well as the overall name of the brand in the industry. Since the term first being coined by the American Association of Advertising Agencies, integrated marketing has undergone rapid changes since 1989. The term was once defined by traditional and mainstream media channels as direct mail and broadcast. Modern technological advancements and other new forms of tactics are still redefining the marketing strategies and this entails that the integrated marketing systems and strategies are still evolving and encompassing new aspects and ideas every day under its broad umbrella term (Andrews and Shimp 2017). This has resulted in consumers being exposed to media and information regarding products all the time and being connected to the people almost every possible second. Sales are helped like never before and marketing tactics have developed a number of new methods which were previously unimagined of even by the most prolific of the marketing giants and geniuses. IMC explicitly and exclusively focuses on the customers: the single biggest advantage of the system and often its biggest source of reliability. Furthermore, it is both cost-effective and efficient for brands and organisations alike. Using the IMC ensures that all forms of marketing and communication pieces are properly connected and ushers in the power of each of these attributes to guarantee that the customers of a brand receive consistent, powerful and relevant messages (Kitchen and Burgmann 2015). Being constantly notified about the brand and its products is a greatly beneficial thing and helps the customers to be updated about the new developments and products, which is very helpful when making a new purchase decision. The effectiveness of the IMC goes beyond the simple communication tools and other levels integration like horizontal, vertical, internal and external are incorporated in it to strengthen the IMC to an even greater extent. These are elaborated below. Horizontal integration happens across every area including the marketing mix and business functions. The production, finance, communication and distribution of every product should work together and must be aware of the fact that their actions send meaningful message to the customers. Different departments like direct mail, sales and advertising can help each other by adopting data integration and this requires for a marketing information system that collects and distributes relevant data throughout every department of the organization. The term vertical integration refers to the idea that the objectives of marketing and communications must support the objectives of the higher level corporate structure of the company and must be aligned with the corporate missions. Internal integration, for any organization, means marketing within the organization: keeping the staff aware, motivated and informed regarding any new developments, advertisements of the company that is going to be launched into the market, as well as the new corporate identities and new service standards. The staff should also be informed by the management about any new branches, acquisitions, partnerships and so on. External integration requires the organisations external partners like the advertising and public relations agencies to work together closely and successfully deliver a solution that is cohesive and seamless and has a clear and definitive message. IMC helps to forge the entire communications of the company around the customers and helps them to go through the different stages of the buying procedures that can often be very tricky and not clear by the layman who is using the services for the first time. It also increases profits by increasing and optimising the effectiveness (Camilleri 2018). In a world that is always on the move, a clear, consistent and consolidated message helps to deliver the facts and information to the consumers amidst all the thousands of advertisements that the consumers are bombarded with every day. References Koch, O.F. and Benlian, A., 2015. Promotional tactics for online viral marketing campaigns: how scarcity and personalization affect seed stage referrals.Journal of Interactive Marketing,32, pp.37-52. Kwon, W.S., Byun, S.E., Katz, J., Deshpande, G. and Forsythe, S., 2016. Scarcity Effects on Consumers' Affective, Cognitive, and Conative Responses: Moderating Role of Shopping Orientation. Spanjol, J., Tam, L., Qualls, W.J. and Bohlmann, J.D., 2015. Enacting change in strategic marketing decisions: the role of regulatory focus in teams. InMarketing in Transition: Scarcity, Globalism, Sustainability(pp. 37-37). Springer, Cham. Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Camilleri, M.A., 2018. Integrated Marketing Communications. InTravel Marketing, Tourism Economics and the Airline Product(pp. 85-103). Springer, Cham. Kitchen, P.J. and Burgmann, I., 2015. Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), pp.34-39.

Swiss Bank Controversy Whos Money Is It Essays - Swiss Law

Swiss Bank Controversy: Who's Money Is It? It is hard to imagine having everything you ever owned taken away in a split second. Many Jews experienced this after the years of oppression by the Nazi regime. The Jews had everything stripped away: their families, their possessions, their futures, and their dignity. "I would give that money away for anybody. I should have had some relatives survive. I mean most of my friends, they had sisters, or cousins, or aunts or somebody to belong to. I had nobody," said Gizella Weisshaus (Jones 1996). It has been about fifty years now since the end of the Holocaust. Up until recent times, the survivors of the Holocaust have decided that they deserve their money that they put into the neutral Swiss bank accounts before the war. They did this to protect their assets from the Nazis. This then provides the controversy, fifty years later, do the Holocaust survivors and their families deserve the money back from the Swiss banks, or are the Swiss banks even responsible for paying back the money? Th e controversy first arose with Gizella Weisshaus, when she could not receive her father's money after the war ended because she did not know her father's bank account number. When she was a young girl, her father had been taken away to the concentration camps. As he was being taken away, he mentioned to her that he had put money away in a Swiss Bank account and that she should go and claim it when the war ended. Years after the war she went back to claim the money, and the teller told her that with out an account number she could not do this. They then told her it would take five years to research the dormant account; therefore she would have to wait. Her response was, "It made me angry that even now they claim they need five years to find these dormant accounts, as if fifty years wasn't enough" (Jones, 1996). Weisshaus was the first one to raise the red flag of the Swiss Bank controversy. Which has three main sides to the issue, the Swiss side, the United State's side, and the side of the Holocaust victims. The Swiss believe that they do not owe the survivors and their families any money because of the laws that protect them. They said that they are a neutral country and that the money put into the accounts was not claimed in time. The United States took the position that if the money belonged to the victims of the Holocaust, the money then should be returned back to them, regardless if the claim is made one or fifty years later. The money belongs to the victims just as it did before the war. The Holocaust victims' position is that they are owed this money back because it was theirs in the first place before the war, no questions asked. Switzerland was a neutral country at the time of the war, and is still a neutral country at this period of time. The Swiss position on this controversy is that they do not believe that they owe the unclaimed money to the Jewish survivors and their families, if there is not proper documentation to back up the claims. The Swiss are examining the situation and are unable to conclude what happened to the money in the accounts and where the money went. The Swiss are very defensive with the allegations from the Jewish survivors. They do not like being accused of destroying bank accounts and being called an "ally" to the Nazis during the war (Border 2, 1998). That, therefore, is the reason why the banks are so hesitant to giving the money back to the survivors. They have a valid excuse why the documents may be gone after fifty years, but the banks as a whole, do not like being seen as the bad guys. The Swiss even have laws protecting them and their reasons for not returning the money back t o the survivors. "Switzerland does not provide for the government to receive the unclaimed property of those who have died with out leaving a will or heirs. Therefore, the banks themselves are permitted

Your Quick Guide to Capitalization Rules

Your Quick Guide to Capitalization Rules Looking for an easy-to-use reference for capitalization rules in English? Look no further, weve got you covered. From whether to capitalize days of the week to how to handle government departments and more- here is your quick guide to capitalization rules and examples of the rules used in a sentence, phrase, or word.Capitalize the first word of a sentence.This sentence begins with a capital letter.Capitalize proper nouns and their adjective derivatives. Keep in mind that proper nouns are nouns that refer to a specific person, place, organization, or thing.Ill have Canadian whiskey on ice, please.Capitalize brand names.NikeHiltonCinnabonSonyCapitalize days of the week, months of the year, holidays and historical episodes/erasMondayJuneHalloweenAmerican Revolutionary Warthe Great DepressionCapitalize institutions, governmental entities and departments, organizations and religions.University of Marylandthe Electoral CollegeDepartment of Agriculturethe Clinton FoundationBuddhistCapitaliz e races, nationalities, languages and tribes.CaucasianAmericanEnglishEskimosCapitalize titles when they are used before names unless a comma is used between the title and name. Do not capitalize the title if it is used instead of a name.The president will discuss the companys goals in coming months.President Trump addressed the nation on Monday.Chairman of the Board Michael Tucker will be speaking with us tonight.The chairman of the board, Michael Tucker, will be speaking with us tonight.When a formal title or kinship name is used as a direct address, capitalize it.Am I going to be okay, Doctor?Hey Mom, were going to a concert, do you want to join?Geographical regions should be capitalized, but not points on the compass.Shes from out West- you can tell from her accent.When you get to the end of the street, turn north.Do not capitalize the words city, town, and county if they come before a proper noun. If it is part of the proper noun, capitalize it.The city of Chicago.Millford Count y, West VirginiaThe county of MarionNew York CityMarin CountyThe first word in a complete quotation should be capitalized, even if it occurs midsentence. The only instance where the first word is not capitalized is if the quoted material is not a complete sentence and is only used to continue a sentence.The waiter only smiled and said, Youll have to sit at the bar if you want a seat.We did want a seat so decided the bar was better than nothing.Specific course titles should be capitalized but not academic subjects in general.Creative Writing 101He taught creative writing to undergraduates.Capitalize art, architectural, and literary movements.Surrealist painter Max Ernst is one of my favorite artists.The Colonial-style house sat on the northeast corner of the block.Lord Byron was one of the most well-known writers in British Romanticism.When capitalizing titles in heading case, capitalize all nouns, verbs, adjectives, adverbs, and pronouns. Do not capitalize an article (the, a, an), c oordinating conjunctions (and, or, nor, but, yet, so, for), or prepositions (from, with) unless they are the first or last word of the sentence. However, note that there are discrepancies in rules relating to capitalizing prepositions in a title depending on the style guide used.A Tale of Two CitiesMen Are from Mars, Women Are from VenusHere Today and Gone Tomorrow

Sun Yat-sen Essay Example | Topics and Well Written Essays - 750 words

Sun Yat-sen - Essay Example It was later that he studied in Hawaii in the Guangzhou Medical School in 1886. Later on he transferred to the college of medicine in Hong Kong in the year of 1892. In times when he was completing his medicine he felt the urge to change the troubled China into a better place. It was in 1984 that Sun Yat Sen stopped his medical practice and entered into the political arena of China. During this time he wrote a letter to the governor recommending different policies which could be implemented to help China thrive. But these recommendations were put down by the governor and he ended up forming an organization known as Revive China Society. It was here that things changed for Sun Yat Sen and he turned out to become a revolutionary leader. In 1894-1895 the Sino Japanese War took place and Sun plotted a revolt against the government in the capital of his province. The revolt launched by Sun did not turn out to be successful and he went into self exile after the events. Sun got publicity abo ut his targets and aims in London when he was arrested by a Chinese delegation. Although Sun easily crept away from the authorities he did get enough publicity to become an icon for the whole China. It was then that Sun returned to Japan and was helped by people who had heard of him. From 1897 Sun began his secret revolutionary attempts to dethrone the government of China. Sun after several attempts tried to turn the governors of different provinces on his side. In the early twentieth century China was ruled by the Qing Dynasty and the aim of Sun was to dethrone the dynasty because of the miserable conditions that it had left China in. However in the early twentieth century the decreasing popularity of the Qing Dynasty helped pave ways for Sun so that he could successfully launch his revolts. The press in China got enough power to expose the Qing Dynasty and it was here that the popularity of Sun increased amongst the students. In 1904 with the help of several people and revolutiona ries Sun was able to form the United League which had to work against the Qing Dynasty. However later in the years he had to face many problems because of the league and went into despair when all the territories of China took an action against him. As he was facing problems from the territories he sought help from his revolutionaries and launched a revolt to capture the province of Ghuangzou but this attempt was again made unsuccessful. In the years following several revolutionaries took to roads and began capturing the states of China. A revolutionary group was finally able to overthrow the government in Wuhan and Sun was then elected the provisional president in the year of 1912. Sun had a weak delegation of members and hence he decided to resign in March 1912 after making a deal with a minister. Sun was later appointed as the director general of the railway development but later left the post and launched a revolt against his successor because of his alleged involvement in the a ssassination of the party’s head. The revolt against his successor failed once again and he had to suffer from other problems soon after. All his attempts to better the conditions of China were not successful and he had to face problems from his nationalist counterparts. In the latter years of his life Sun tried to organize his party but was still not able to take a good position in the assemblies of China. He died of cancer in the year of 1925. Sun Yat Sen is still remembered for his

Interstate 405 freeway traffic Essay Example | Topics and Well Written Essays - 1000 words

Interstate 405 freeway traffic - Essay Example will discuss how the selected part of the 405 freeway affects the urban experience, the current state of the 405 freeway and what steps should be taken to make the freeway both traffic free and environment friendly. The selection of the interstate 405 as the subject is significant simply because it is a heavily travelled thoroughfare by both freight haulers and commuters over its whole length. Additionally, the subject is of great importance because the 405 interstate freeways is the most congested and busiest freeway in the whole of the United States of America. The 405 freeway affects the urban experience by having an impact even on people who are outside California. Moreover, it has led to the development of a number of suburbs and cities along its path via the Los Angeles area. The 405 interstate is part of the express way and California freeway system. At 21 and 22 exits, the annual average daily traffic in 2008 reached 374000. This count was the highest in America (Santini, 2009). The 405 interstate commences at El Toro Y interchange in south eastern Irvine. Afterwards, it meanders northwest via Orange County to Los Angeles County’s Long Beach. It then follows the pacific coastâ₠¬â„¢ outline before it crosses the Santa Monica Mountains. Next, it goes north via San Fernando Valley, then ends with interstate 5 in Los Angeles’s mission district. The congestion problems of the interstate 405 are often legendary (Lomax, Pg.78). This has led to people joking that it was given number 405 simply because the traffic on it slows down to five or four miles per hour, or basically because the interstate 405 drivers need five or four hours to reach their destinations. 5mph average speeds are commonly recorded in the morning or afternoon commutes. Also, the interchanges associated with Santa Monica Freeway and Ventura Freeway rank among the most congested interchanges in America. Consequently, it takes a lot longer to manoeuvre through the whole of the Los Angeles area